A bustling urban highway with heavy traffic under a vibrant sunset sky against a cityscape backdrop.

The Hidden Cost of Traffic: Why Getting Stuck is Wrecking Our Time, Wallets, and Sanity

Metro Manila traffic: where “malapit lang” can mean 5 kilometers and 2 hours. While your fare says ₱15, the real cost is your time, mental health, and missed opportunities. Introduction We’ve normalized being late, sweaty, and stressed. Every day, millions of Filipino commuters squeeze into jeepneys, UV Express vans, and trains crawling through choked roads […]

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A nostalgic display of vintage cassette tapes featuring iconic bands and albums from the past.

Why Netflix Knows Your Breakup Playlist (And Facebook Sends You the Shoes to Match)

From Spotify knowing your mood, to Lazada (a popular shopping app in Southeast Asia) quietly tipping off Facebook about what you almost bought — here’s how your favorite apps use your data to figure you out. Wait… Are My Apps Psychic? Ever feel like your apps know a little too much about you? Netflix recommends

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A close-up of a hand with a pen analyzing data on colorful bar and line charts on paper.

The Average Trap”: How A Simple Metric Is Quietly Wrecking Your Decisions

Why you can’t trust averages in analytics, business, or everyday life. (even if they wear a suit and carry a clipboard) Here’s a question nobody asks enough: What if the number you’ve been trusting—your “average,” your clean little KPI, your pretty dashboard tile—is quietly sabotaging your decisions?We see it everywhere: average salary, average user time,

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